Strategic design leadership in action, from zero-to-one AI products to enterprise platform transformations.
Led UX strategy across a seven-platform enterprise SaaS ecosystem serving 10,000+ users, increasing adoption by 22%, retention by 18%, and feature engagement by 26%.
A leadership framework showing how AI is reshaping product design, team operations, discovery, and enterprise innovation.
Founded and built an AI-powered SaaS ecosystem from the ground up, transforming four connected product ideas into a unified platform for decision intelligence, execution, communication, and relationship management.
Leading five departments through a checkout free retail concept for the City of Oviedo, delivered as a full presentation package approved with no revisions.
Tokenized design architecture, cross-functional governance, and AI-assisted prototyping that cut frontend cycles by 40% and retired 60%+ of redundant UI components.
A self-directed concept project applying real enterprise-recovery methodology, governance reset, stakeholder alignment, rapid structural triage, to a hypothetical stalled product platform.
A repeatable approach to growing design teams at velocity, built from 25+ years leading organizations across entertainment, real estate, and enterprise SaaS.
Ingredient-first AI meal planning that turns pantry chaos into smart, sustainable meals. Led end-to-end via JRA.
A technically strong product failing on trust. A strategic reset that transformed onboarding, adoption, and unit economics. Led end-to-end via JRA.
An AI-powered mortgage document analyzer built for real estate professionals.
Designing the Future of Homebuilding Through Spatial UX.
Designing the Clarity Engine, an AI copilot that transforms complex platform data into clear, actionable decisions.
How inclusive design and empathy-first ergonomics shaped a validated, safe learning ecosystem for both kids and parents.