Strategic design leadership in action, from zero-to-one AI products and enterprise platforms to theme park attractions and physical builds.
Founded and built an AI-powered SaaS ecosystem from the ground up, transforming four connected product ideas into a unified platform for decision intelligence, execution, communication, and relationship management.
Led UX strategy across a seven-platform enterprise SaaS ecosystem serving 10,000+ users, increasing adoption by 22%, retention by 18%, and feature engagement by 26%.
A leadership framework showing how AI is reshaping product design, team operations, discovery, and enterprise innovation.
Led a 7 person 3D team and consulted on manufacturing for a touring Halo fan experience across five U.S. cities.
A 3D visualization pipeline that turned $5K to $20K surfacing jobs into combined playground projects from $50K to over $3M, and helped push annual revenue into the $10M range.
Leading five departments through a proposed checkout free retail concept for the City of Oviedo, delivered as a full presentation package approved with no revisions.
Tokenized design architecture, cross functional governance, and AI assisted prototyping that cut design to development friction 40% and retired 60%+ of redundant UI components.
Led design, branding, and marketing for an electric bike startup, directing three teams of 22 people from a napkin sketch to three 3D modeled bikes, a full brand system, and a complete website.
A repeatable approach to growing design teams, built from years of leadership across retail, entertainment, real estate, and enterprise SaaS.
Ingredient-first AI meal planning that turns pantry chaos into smart, sustainable meals, with a 24% lift in 7-day retention. Led end-to-end via JRA.
A technically strong product failing on trust. A strategic reset that cut acquisition cost 31% and lifted CLV to CAC from 0.8:1 to 2.4:1. Led end-to-end via JRA.
An AI powered document analyzer built for loan officers, mortgage professionals, and landlords.
A master-planned lakefront community designed end to end in about two weeks: site plans, renders, video, brand and an interactive website, all from one plan.
A concept exploration of how real time configurators and spatial interfaces could help builders and buyers design homes together.
Designing the Clarity Engine, an AI copilot that transforms complex platform data into clear, actionable decisions.
A learning app for kids ages 4 to 9 and a dashboard for their parents, taken through user testing with a 94% parent NPS.