Professional Experience

• ▸Faced with the need to define a cohesive product vision for a brand-new ecosystem, I spearheaded the full-stack product vision and roadmap for a four-product AI-native SaaS ecosystem, aligning technical architecture with enterprise business objectives and establishing a unified product foundation supporting high-velocity scaling.
• ▸To overcome slow release cycles caused by legacy design-to-code bottlenecks, I led the integration of generative development frameworks to modernize the design-to-development pipeline, yielding a 45% reduction in time-to-market.
• ▸Addressing slow internal decision-making cycles that hindered product progression, I institutionalized AI-driven decision workflows and feedback loops, reducing product iteration time-to-decision by 45%.
• ▸Under tight resource constraints, I orchestrated the end-to-end product lifecycle for an accelerated platform launch, successfully bringing the early-stage concept to market and reaching 350+ active users within a 4-month window.

• ▸Managing fragmented design output and technical debt across multiple enterprise platforms, I directed the design vision for a 7 platform enterprise SaaS ecosystem serving 10,000+ users by aligning design systems with production requirements, driving a 22% increase in platform adoption.
• ▸To reduce high friction and slow handoff between design and engineering teams, I standardized multi platform design systems to eliminate technical debt and establish infrastructure for high velocity feature deployment, reducing design to development friction by 40%.
• ▸Addressing a lack of standardized AI integration, governance, and accessibility compliance across systems, I partnered with C-suite leadership to implement enterprise grade governance and accessibility standards, directly integrating AI assisted prototyping into platform architecture to ensure scalable compliance and secure AI integration.
• ▸Mentored and led a distributed team of 12+ design professionals, institutionalizing the strategic frameworks, design systems, and quality standards required across complex enterprise product lines.

Operated as a selective fractional/consulting practice alongside full-time employment at Scenario (September 2021 - May 2023).

• ▸Facing ambiguous client market opportunities requiring structured execution, I partnered with founders and executive stakeholders to translate market ambiguity into production ready product roadmaps and operational frameworks, delivering clear strategic execution models for diverse client ventures.
• ▸To address slow client onboarding and project delivery timelines across diverse client engagements, I designed high efficiency DesignOps models to optimize internal workflows, accelerating team onboarding and project delivery velocity by 50%.
• ▸Aligning disparate user needs with commercial goals across numerous enterprise portfolios, I orchestrated product strategy for 40+ enterprise launches, ensuring absolute alignment between user requirements and long term business objectives, successfully delivering 40+ production ready enterprise launches.

• ▸Managing high-stakes capital programs with complex multidisciplinary budgets, I orchestrated end-to-end design strategy for capital asset programs reaching $500M budgets, securing comprehensive design alignment for large scale physical digital initiatives.
• ▸To break down operational silos across distributed local, remote, and manufacturing units, I directed cross functional operations across distributed multidisciplinary units (15 person local, 20 person remote, 50 person engineering/manufacturing), achieving seamless synchronization across all operational phases.
• ▸Facing strict execution timelines on massive capital builds requiring absolute reliability, I established and enforced rigorous team diagnostic frameworks and performance metrics, achieving a 100% on time completion record.
• ▸Secured a 75% concept approval rate by crafting and presenting high-impact design vision narratives and operational frameworks to institutional asset owners and C-suite partners.

Owned Digital Marketing as a direct function alongside Design during this role, not just influencing marketing outcomes through design work, but directly managing Digital Marketing as its own function.

• ▸Facing outdated legacy systems and poor information architecture that limited platform scale, I spearheaded a comprehensive digital transformation and legacy information architecture overhaul, establishing governance models that positioned design as a core engine for scalable growth.
• ▸To address low platform user adoption and stagnant engagement across the digital ecosystem, I directed a platform strategy centered on user journey optimization, successfully scaling the active user base from 10,000 to over 50,000+ users.
• ▸Countering slow organizational decision-making and sluggish delivery velocity across teams, I streamlined organizational decision-making processes across a 60-person cross-functional organization, reducing time-to-decision by 35% and accelerating concept-to-launch velocity by 40%.
• ▸Owned Digital Marketing as a direct function alongside Design, driving a 25% increase in brand engagement and 15% lift in sales conversions by rebuilding the user journey across design and digital production.
• ▸Leading a five-department team through a two-story Amazon Go concept for the City of Oviedo, I delivered a full civic development package, from site planning to final presentation renders, that the client approved without a single revision requested. View case study

• ▸Addressing the complexity of multi-million dollar physical-digital touchpoints ($500K to $20M+ scale) requiring intuitive software, I orchestrated UX strategy and human-computer interaction models, translating intricate operational requirements into seamless software workflows.
• ▸Facing the challenge of managing large, multidisciplinary teams across high-stakes destination entertainment environments, I built and mentored distributed teams of 30 to 75+ creative and technical professionals, maintaining peak cross-functional performance and execution quality.
• ▸To tackle high customer support requirements driven by confusing visitor interfaces, I spearheaded comprehensive information architecture overhauls for high-traffic visitor systems, driving a 25% increase in user engagement and a 30% reduction in customer support requirements.
• ▸To secure long-term product vision alignment with high-profile global accounts, I designed and delivered executive presentation frameworks for major clients including National Geographic, Busch Gardens, and Katmandu Punta Cana, securing lasting strategic alignment.

• ▸Directed 3D modeling standards and production pipelines for large-scale immersive environments, bridging creative vision with fabrication-grade structural constraints.
• ▸Delivered a signature centerpiece project ahead of schedule by pioneering modeling standards that cut fabrication errors 20%.
• ▸Led a 10-person multidisciplinary creative team through full-scale spatial environment redesigns on highly compressed timelines.

• ▸Served as primary creative lead for a high-volume design firm, architecting the team structure and design-quality framework the studio ran on.
• ▸Built and scaled a 42-person multidisciplinary department, integrating 3D design, marketing, and media production into one operating unit.
• ▸Secured recurring C-suite buy-in on complex projects by translating technical datasets into visualization frameworks executives could act on.

• ▸To manage complex multi-unit operational performance and scalability across a wide geographic footprint, I held full P&L accountability for a distributed territory of 47+ locations, establishing the financial governance and operational frameworks that underpin my current approach to product strategy and organizational design.
• ▸Facing inconsistent execution standards across multi-unit leadership teams within a complex, geographically diverse enterprise environment, I institutionalized performance frameworks for regional teams, ensuring operational excellence and high-performance consistency.
• ▸To drive company-wide commercial objectives within disciplined enterprise environments, I orchestrated large-scale organizational initiatives, proving an early-career capacity to drive measurable business results.