Professional Experience

• ▸Designed and built ClarityOS, a 4 product AI native subscription SaaS suite, from blank page to 380+ paying subscribers, owning product, design, and build.
• ▸Built the product directly in Cursor and Claude Code from Figma designs and detailed specs, with Supabase, Stripe, and Heap, testing design decisions in working code instead of static handoffs.
• ▸Redesigned four separate tools with separate logins into one hub with a single login after watching how early subscribers actually used the product.
• ▸Designed and shipped ClearFile AI, a live document analysis product for landlords and loan officers, reaching 99% extraction accuracy in user testing.

• ▸Directed the design vision for a 7 platform enterprise SaaS ecosystem serving 10,000+ users, lifting retention 18% and feature engagement 26% and bringing platform adoption to 22%, while clarifying decision rights between Product, Engineering, and Design.
• ▸Cut frontend delivery time 40% and retired 60%+ of redundant UI components by consolidating a client's design system across React, Vue, and iOS, reaching an 85% component reuse rate.
• ▸Led the trust focused reset of Vaultix, a consumer FinTech app, partnering directly with the CTO to take onboarding completion from 35% to 60% and the CLV to CAC ratio from 0.8:1 to 2.4:1.
• ▸Led Fresh Fusion, an AI powered kitchen app, from discovery through brand, UX architecture, and AI interaction design, directing three teams of 10; the launched app reached 38.4% scan to recipe conversion, a 24.2% lift in 7 day retention, and a 29.1% reduction in food waste.
• ▸Built governance and accessibility standards with C-suite sponsorship across the platform portfolio.
• ▸Mentored and led a distributed team of 12+ design professionals, with research and content design reporting directly.

Concurrent with my Scenario role from 2021 to 2023.

• ▸Brought in to build the firm's design and digital product practice, growing the team in a player coach role while staying hands on in the work.
• ▸Led Kids View, a learning app for ages 4 to 9 with a parent dashboard, as Principal Product & Interaction Designer with 8 designers and 5 developers; in testing with 12 parents and 15 kids it earned a 94% usability rating, 60% higher self-sufficiency in onboarding, and 52.4% longer sessions.
• ▸Delivered 40+ production ready client launches and accelerated onboarding and delivery velocity 50% with a DesignOps model built for fractional engagements.

• ▸Led design on multiple concurrent capital projects within a $500M program, each with a design team of 12 to 15, working side by side with project managers and manufacturing managers to turn design plans into buildable work.
• ▸Held a 100% on time completion record across all capital builds by instituting team diagnostics and performance checkpoints.
• ▸Secured a 75% concept approval rate by presenting design vision narratives to institutional asset owners and C-suite partners.

• ▸Grew active users from 10,000 to 50,000+ by leading the design of interactive MLS property listings with 3D fly throughs and detailed renders.
• ▸Owned Digital Marketing alongside Design, driving a 25% increase in brand engagement and a 15% lift in sales conversions by rebuilding the user journey.
• ▸Cut time to decision 35% and accelerated concept to launch velocity 40% by streamlining decision making across a 60 person cross functional org.
• ▸Led a five department team through a full concept package for a two story Amazon Go development in Oviedo, FL, approved by the city with zero revisions requested. View case study

• ▸Led the 3D design department and helped steer concept, engineering, animation, effects, and post production teams of 10 to 15 each on destination builds from $500K to $20M, including National Geographic, Busch Gardens, and Katmandu Punta Cana.
• ▸Led a 7-person 3D modeling team on Halo: Outpost Discovery for Herschend Live and 343 Industries, overseeing concept, CAD, effects, and animation, and consulting with the manufacturing partner on life-size builds; my team built all 3D models for Falcon's Ring Experience, which won Platinum at the 2020 MUSE Creative Awards.

• ▸3D Design Manager, The Nassal Company: grew and led a 25 designer department through the design and engineering of Universal's Volcano Bay, finishing two months ahead of schedule, then directed the design of 24 Universal Studios holiday parade floats.
• ▸3D Design Specialist, promoted to Senior 3D Design Lead, Advanced Recreational Concepts: built a 3D visualization pipeline from client site visits to rendered environments, growing typical project value from $5,000 to $20,000 up to $50,000 to over $3 million, and led design and marketing teams of 10.
• ▸Regional Operations Manager, Publix Super Markets: held full P&L accountability for a 47+ location retail territory.