Professional Experience
Executive Director of Product Design & AI Systems Architect
Director of Product Design with 12+ years of experience leading enterprise SaaS transformation, AI-powered product innovation, and design organization growth, backed by a foundational background in large-scale operations leadership. Experience includes driving product adoption across digital platforms scaled to 50,000+ users, building and leading design organizations ranging from 8 to 30+ designers per team, and executing the 0-to-1 launch of an AI-native SaaS ecosystem.
Recognized for simplifying deep technical complexity, strengthening cross-functional organizational capability, and helping teams make better product decisions through clear design infrastructure, alignment, and execution.
Core Leadership Expertise
Executive Leadership
- •Product Design Leadership
- •User Experience (UX) Strategy
- •Executive Stakeholder Alignment
- •Business Transformation
- •Organizational Design
DesignOps & Scale
- •DesignOps
- •Design Systems Governance
- •Product Discovery
- •Cross-Functional Delivery
- •Team Development
AI & Platform Strategy
- •AI-Native Product Strategy
- •Human-AI Interaction Design
- •Enterprise SaaS Infrastructure
- •Product Strategy
Professional Experience
Head of Product Design & AI Strategy
ClarityOS, Digital Tech Solutions LLC
Orlando, FL (Remote) · March 2026 — Present
- ▸Defined the multi-product vision, strategy, and execution roadmap for a four-product AI-native SaaS ecosystem, balancing user psychology, business priorities, and technical feasibility from concept through market launch.
- ▸Led end-to-end product design across discovery, human-AI interaction patterns, unified design systems, customer validation, onboarding infrastructure, and go-to-market execution.
- ▸Built and launched a unified ecosystem of four production-ready applications (ClearSignal, ClearResolve, ClearMap, ClearThread) supported by a scalable design system, reaching 350 active users within 4 months of launch.
- ▸Established an AI-native product development framework leveraging Claude, Cursor, Lovable, Framer, React, Supabase, and Stripe to accelerate prototyping, user validation, and live feature iteration.
- ▸Designed trust-first AI experiences that transform complex, high-volume AI-generated data into intuitive, decision-ready workflows through transparency, explainability, and user control.
- ▸Established continuous customer feedback loops that reduced time-to-decision on strategic product changes by 45%.
Director, User Experience & Product Design
JRA, Part of RWS Global
Cincinnati, OH (Remote) · June 2024 — February 2026
- ▸Established enterprise design governance, DesignOps frameworks, and scalable multi-platform design systems across a seven-platform enterprise SaaS ecosystem.
- ▸Built and developed a high-performing distributed team of 8–12 product designers with structured coaching, career progression frameworks, and design quality practices.
- ▸Partnered cross-functionally with PM, Engineering, Customer Success, and executive stakeholders, contributing to a 22% increase in platform adoption and 18% increase in user retention.
- ▸Introduced AI-assisted design workflows and responsible AI practices that scaled design iteration velocity by 25% while maintaining product quality, accessibility, and governance standards.
- ▸Applied deep customer research, usability testing, journey mapping, and analytics-driven insights to guide complex enterprise product decisions.
Director of Product Strategy & Experience
Haan Consulting Group
Alpharetta, GA (Remote) · August 2021 — June 2024
Operated as a selective fractional/consulting practice alongside full-time employment at Scenario (September 2021 – May 2023).
- ▸Directed product strategy and experience architecture across 40+ successful platform launches, aligning executive stakeholders, customer insights, and technology investments.
- ▸Built and scaled product design organizations from 10 to 30+ designers, establishing hiring strategies, career frameworks, and DesignOps practices that improved 90-day team ramp efficiency by 50%.
- ▸Established enterprise design systems and UX governance frameworks that reduced design debt and enabled decentralized product teams to deliver complex multi-platform features efficiently.
- ▸Guided executive stakeholders through continuous product discovery, translating user feedback, analytics, and market opportunities into validated long-term product roadmaps.
Creative Design Lead
Scenario
Orlando, FL (Onsite) · September 2021 — May 2023
- ▸Led cross-functional design and UX strategy across large-scale themed entertainment, immersive experiences, and spatial design projects ranging from $1M to $500M.
- ▸Managed a cross-functional creative team of 15 in Orlando while aligning a 20-person California design team and partnering with a 50-person manufacturing team.
- ▸Built deep executive confidence through strategic storytelling and production-ready creative deliverables, contributing to a 75% concept approval rate on high-stakes project pitches.
- ▸Delivered 35 major engagements with a 100% on-time completion record and a 95% rework-free delivery standard through rigorous weekly team diagnostics.
Director of Digital Product & Design
Demetree Global
Winter Park, FL (Onsite) · August 2017 — August 2021
- ▸Led comprehensive digital transformation of a complex legacy platform, modernizing product strategy, UX architecture, and responsive design libraries, scaling active users from 10,000 to more than 50,000+.
- ▸Directed a 60-person cross-functional Design, Marketing, and production organization, improving cross-team operational clarity, delivery velocity, and execution standards.
- ▸Reduced organization time-to-decision by 35% and accelerated concept-to-launch timelines by 40% through improved interaction design frameworks and stronger engineering alignment.
- ▸Increased brand engagement by 25% and improved sales conversions by 15% by aligning product strategy, marketing execution, and user journey optimization around shared, measurable business objectives.
Senior Product Experience Designer
Falcon's Creative Group
Greater Orlando, FL (Onsite) · November 2014 — August 2017
- ▸Directed end-to-end UX strategy, interaction models, and digital/spatial experiences across 35+ enterprise and entertainment platforms for global organizations including Katmandu, National Geographic, and Busch Gardens.
- ▸Managed and mentored multidisciplinary design teams of 30 to 75+ contributors, establishing quality benchmarks, workflow practices, and cross-functional design alignment.
- ▸Increased digital user engagement by 25% while reducing platform support requirements by 30% through a full overhaul of information architecture and simplified onboarding sequences.
Regional Operations Leadership
Publix Super Markets
Early Career & Operations Background
- ▸Managed 47+ retail operational locations, establishing foundational cross-functional team leadership, multi-million-dollar budget governance, and high-scale operational frameworks.
Education
Master of Fine Arts (M.F.A.), Digital Design Media
Full Sail University
Bachelor of Fine Arts (B.F.A.), 3D Computer Animation
Digital Media Arts College
Certifications & Credentials
Ongoing certifications across AI systems, generative platforms, design, and business strategy from IBM, Google, LinkedIn, Databricks, and more.
IBM
- UX/UI Design Fundamentals: Usability and Visual PrinciplesIssued Sep 2025
- Introduction to UX/UI DesignIssued Sep 2025
- Introduction to Agile Development and ScrumIssued Sep 2025
- Google Design PromptingIssued Oct 2025
- Google AI Creative Expert PartnerIssued Oct 2025
- Google Data Analysis and Presentation BuildingIssued Oct 2025
- Google Prompting EssentialsIssued Oct 2025
- Google Digital Marketing & E-CommerceIssued Oct 2025
- Speed Up Data Analysis and Presentation BuildingIssued Oct 2025
Google Cloud Security
- Google Cloud Gen AI: Generative AI LeaderIssued Nov 2025
- Google Cloud Gen AI: Transform Your WorkIssued Nov 2025
- Google Cloud Gen AI Foundational ConceptsIssued Nov 2025
- Become an AI-Powered People ManagerIssued Nov 2025
- Artificial Intelligence and Business StrategyIssued Nov 2025
HubSpot
- HubSpot Certification, Digital MarketingIssued Jan 2026
Coursiv
- Certification in ChatGPT MasteryIssued Sep 2025
- Certification in Jasper AIIssued Sep 2025
- Certification in MidJourneyIssued Sep 2025
- Certification in Stable DiffusionIssued Sep 2025
- Certification in DeepSeekIssued Sep 2025
- Certification in Claude 3.7Issued Sep 2025
- Advanced Dall-EIssued Sep 2025
- Advanced ChatGPTIssued Sep 2025
Databricks
- Academy Accreditation, Generative AI FundamentalsIssued Sep 2025
Great Learning Support
- Certification in AI ApplicationsIssued Sep 2025
Section
- Section ProfAI: AI ProficiencyIssued Aug 2025