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Professional Experience

Executive Director of Product Design & AI Systems Architect

Executive Leadership Profile

Director of Product Design with 12+ years of experience leading enterprise SaaS transformation, AI-powered product innovation, and design organization growth, backed by a foundational background in large-scale operations leadership. Experience includes driving product adoption across digital platforms scaled to 50,000+ users, building and leading design organizations ranging from 8 to 30+ designers per team, and executing the 0-to-1 launch of an AI-native SaaS ecosystem.

Recognized for simplifying deep technical complexity, strengthening cross-functional organizational capability, and helping teams make better product decisions through clear design infrastructure, alignment, and execution.

12+Years Product Design Leadership
25+Years Total Operations Leadership
50,000+Active Users Reached
30+Designers Led Per Org
40+Product Launches
0 → 1AI-Native SaaS Ecosystem
Capabilities

Core Leadership Expertise

Executive Leadership

  • Product Design Leadership
  • User Experience (UX) Strategy
  • Executive Stakeholder Alignment
  • Business Transformation
  • Organizational Design

DesignOps & Scale

  • DesignOps
  • Design Systems Governance
  • Product Discovery
  • Cross-Functional Delivery
  • Team Development

AI & Platform Strategy

  • AI-Native Product Strategy
  • Human-AI Interaction Design
  • Enterprise SaaS Infrastructure
  • Product Strategy
Timeline

Professional Experience

Head of Product Design & AI Strategy

ClarityOS, Digital Tech Solutions LLC

Orlando, FL (Remote) · March 2026 — Present

  • Defined the multi-product vision, strategy, and execution roadmap for a four-product AI-native SaaS ecosystem, balancing user psychology, business priorities, and technical feasibility from concept through market launch.
  • Led end-to-end product design across discovery, human-AI interaction patterns, unified design systems, customer validation, onboarding infrastructure, and go-to-market execution.
  • Built and launched a unified ecosystem of four production-ready applications (ClearSignal, ClearResolve, ClearMap, ClearThread) supported by a scalable design system, reaching 350 active users within 4 months of launch.
  • Established an AI-native product development framework leveraging Claude, Cursor, Lovable, Framer, React, Supabase, and Stripe to accelerate prototyping, user validation, and live feature iteration.
  • Designed trust-first AI experiences that transform complex, high-volume AI-generated data into intuitive, decision-ready workflows through transparency, explainability, and user control.
  • Established continuous customer feedback loops that reduced time-to-decision on strategic product changes by 45%.

Director, User Experience & Product Design

JRA, Part of RWS Global

Cincinnati, OH (Remote) · June 2024 — February 2026

  • Established enterprise design governance, DesignOps frameworks, and scalable multi-platform design systems across a seven-platform enterprise SaaS ecosystem.
  • Built and developed a high-performing distributed team of 8–12 product designers with structured coaching, career progression frameworks, and design quality practices.
  • Partnered cross-functionally with PM, Engineering, Customer Success, and executive stakeholders, contributing to a 22% increase in platform adoption and 18% increase in user retention.
  • Introduced AI-assisted design workflows and responsible AI practices that scaled design iteration velocity by 25% while maintaining product quality, accessibility, and governance standards.
  • Applied deep customer research, usability testing, journey mapping, and analytics-driven insights to guide complex enterprise product decisions.

Director of Product Strategy & Experience

Haan Consulting Group

Alpharetta, GA (Remote) · August 2021 — June 2024

Operated as a selective fractional/consulting practice alongside full-time employment at Scenario (September 2021 – May 2023).

  • Directed product strategy and experience architecture across 40+ successful platform launches, aligning executive stakeholders, customer insights, and technology investments.
  • Built and scaled product design organizations from 10 to 30+ designers, establishing hiring strategies, career frameworks, and DesignOps practices that improved 90-day team ramp efficiency by 50%.
  • Established enterprise design systems and UX governance frameworks that reduced design debt and enabled decentralized product teams to deliver complex multi-platform features efficiently.
  • Guided executive stakeholders through continuous product discovery, translating user feedback, analytics, and market opportunities into validated long-term product roadmaps.

Creative Design Lead

Scenario

Orlando, FL (Onsite) · September 2021 — May 2023

  • Led cross-functional design and UX strategy across large-scale themed entertainment, immersive experiences, and spatial design projects ranging from $1M to $500M.
  • Managed a cross-functional creative team of 15 in Orlando while aligning a 20-person California design team and partnering with a 50-person manufacturing team.
  • Built deep executive confidence through strategic storytelling and production-ready creative deliverables, contributing to a 75% concept approval rate on high-stakes project pitches.
  • Delivered 35 major engagements with a 100% on-time completion record and a 95% rework-free delivery standard through rigorous weekly team diagnostics.

Director of Digital Product & Design

Demetree Global

Winter Park, FL (Onsite) · August 2017 — August 2021

  • Led comprehensive digital transformation of a complex legacy platform, modernizing product strategy, UX architecture, and responsive design libraries, scaling active users from 10,000 to more than 50,000+.
  • Directed a 60-person cross-functional Design, Marketing, and production organization, improving cross-team operational clarity, delivery velocity, and execution standards.
  • Reduced organization time-to-decision by 35% and accelerated concept-to-launch timelines by 40% through improved interaction design frameworks and stronger engineering alignment.
  • Increased brand engagement by 25% and improved sales conversions by 15% by aligning product strategy, marketing execution, and user journey optimization around shared, measurable business objectives.

Senior Product Experience Designer

Falcon's Creative Group

Greater Orlando, FL (Onsite) · November 2014 — August 2017

  • Directed end-to-end UX strategy, interaction models, and digital/spatial experiences across 35+ enterprise and entertainment platforms for global organizations including Katmandu, National Geographic, and Busch Gardens.
  • Managed and mentored multidisciplinary design teams of 30 to 75+ contributors, establishing quality benchmarks, workflow practices, and cross-functional design alignment.
  • Increased digital user engagement by 25% while reducing platform support requirements by 30% through a full overhaul of information architecture and simplified onboarding sequences.

Regional Operations Leadership

Publix Super Markets

Early Career & Operations Background

  • Managed 47+ retail operational locations, establishing foundational cross-functional team leadership, multi-million-dollar budget governance, and high-scale operational frameworks.
Academic

Education

Master of Fine Arts (M.F.A.), Digital Design Media

Full Sail University

Bachelor of Fine Arts (B.F.A.), 3D Computer Animation

Digital Media Arts College

Continuing Education

Certifications & Credentials

Ongoing certifications across AI systems, generative platforms, design, and business strategy from IBM, Google, LinkedIn, Databricks, and more.

IBM

  • UX/UI Design Fundamentals: Usability and Visual PrinciplesIssued Sep 2025
  • Introduction to UX/UI DesignIssued Sep 2025
  • Introduction to Agile Development and ScrumIssued Sep 2025

Google

  • Google Design PromptingIssued Oct 2025
  • Google AI Creative Expert PartnerIssued Oct 2025
  • Google Data Analysis and Presentation BuildingIssued Oct 2025
  • Google Prompting EssentialsIssued Oct 2025
  • Google Digital Marketing & E-CommerceIssued Oct 2025
  • Speed Up Data Analysis and Presentation BuildingIssued Oct 2025

Google Cloud Security

  • Google Cloud Gen AI: Generative AI LeaderIssued Nov 2025
  • Google Cloud Gen AI: Transform Your WorkIssued Nov 2025
  • Google Cloud Gen AI Foundational ConceptsIssued Nov 2025

LinkedIn

  • Become an AI-Powered People ManagerIssued Nov 2025
  • Artificial Intelligence and Business StrategyIssued Nov 2025

HubSpot

  • HubSpot Certification, Digital MarketingIssued Jan 2026

Coursiv

  • Certification in ChatGPT MasteryIssued Sep 2025
  • Certification in Jasper AIIssued Sep 2025
  • Certification in MidJourneyIssued Sep 2025
  • Certification in Stable DiffusionIssued Sep 2025
  • Certification in DeepSeekIssued Sep 2025
  • Certification in Claude 3.7Issued Sep 2025
  • Advanced Dall-EIssued Sep 2025
  • Advanced ChatGPTIssued Sep 2025

Databricks

  • Academy Accreditation, Generative AI FundamentalsIssued Sep 2025

Great Learning Support

  • Certification in AI ApplicationsIssued Sep 2025

Section

  • Section ProfAI: AI ProficiencyIssued Aug 2025
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