Concept project
Kestrel Point: A Presale Experience, From Site Plan to Live Site
A presale experience for a master-planned lakefront community, designed end to end in about two weeks.
Open to Director, Senior Director, and VP of Design roles
PRODUCT AND EXPERIENCE DESIGN LEADER •AI NATIVE BUILDERSam LombardoI lead design teams, and I build AI products with my own hands.
17+ years of design leadership, from Universal's Volcano Bay and Epic Universe to a seven-platform enterprise SaaS ecosystem serving 10,000+ users. I've built design organizations with managers reporting to me, and most recently I founded ClarityOS and built it myself in Cursor and Claude Code, growing it to 380+ paying subscribers. When things are complex, people hesitate. When things are clear, they move.
At a Glance
Role TargetDirector, Senior Director, or VP of Design
ExperienceSenior / Executive Level
AvailabilityOpen to remote opportunities, available now
Core StrengthsDesign Team Building, Experience Design, AI Native Product, Design Systems
LocationEastern Time Zone, open to relocation
17+ Years
Design Leadership
75+
Design Professionals Led Across My Career
10,000+
Users Across a Seven-Platform Enterprise SaaS Ecosystem
380+
Paying Subscribers, ClarityOS, Built Solo
Featured Work
Selected case studies.
AI-Native Systems Architecture • 0-to-1 Launch
Building ClarityOS: Designing an AI-Native Product Ecosystem
Founded and built an AI-powered SaaS ecosystem from the ground up, transforming four connected product ideas into a unified platform for decision intelligence, execution, communication, and relationship management.
Enterprise SaaS
UserCore: Turning Platform Complexity into Product Clarity
Led UX strategy across a seven platform enterprise SaaS ecosystem serving 10,000+ users. Led via JRA.
Fintech • Consumer Mobile
Vaultix: Rebuilding Trust in Fintech
A technically strong product failing on trust. A strategic reset that cut acquisition cost 31% and lifted CLV to CAC from 0.8:1 to 2.4:1. Led end-to-end via JRA.
Insights • Jan 5, 2026
Design ROI & Enterprise Governance: Linking UX Velocity to Top-Line Growth
Tokenized design architecture, cross functional governance, and AI assisted prototyping that retired 60%+ of redundant UI components across seven platforms.
AI Product • Shipped
ClearFile AI: From Documents to Decisions in 15 Seconds
An AI powered document analyzer built for loan officers, mortgage professionals, and landlords.
EXPERIENCE DESIGN • MIXED-USE DEVELOPMENT
Amazon Go at The Paseo: A Checkout Free Anchor for Oviedo
Led a five-department team through the full concept package for a proposed checkout free Amazon Go development in Oviedo, Florida, approved by the city with zero revisions. Led at Demetree Global.
Leadership Pillars
How I Work
01
Product Design & Scale
Taking products from blank page to shipped, and closing the gap between the design file and the live product.
02
DesignOps & Governance
Design systems and clear decision rights that help teams ship faster and stay aligned.
03
AI-Native Strategy
Designing AI experiences people can trust, and building them with modern AI tools myself.
04
Physical and Digital Experiences
Designing for the place, the screen, and the person moving between them, from Universal theme parks to AI products.