I design the product and the system underneath it.
My path here wasn't linear. I spent over a decade in retail operations with full P&L for 47+ locations, then moved into themed entertainment and physical builds, leading design on projects like Universal's Volcano Bay and Epic Universe while moving deeper into digital product design. That background is why I build differently. I don't just design the interface, I design the operational system underneath it. Today that means leading design teams and building AI products with my own hands.
Clear products. Honest systems.
I've spent 17+ years leading design. At The Nassal Company I started as the only designer on Universal's Volcano Bay and built the department to 25 designers. At Demetree Global I went from Design Manager to Director in five months and built a combined design and marketing organization of 4 senior managers, 4 managers, and 10 senior leads, while growing active users from 10,000 to 50,000+ with interactive 3D property listings. At Scenario I was lead design manager on Universal Epic Universe. At JRA I directed design across a seven-platform enterprise SaaS ecosystem serving 10,000+ users, lifting adoption 22%, retention 18%, and feature engagement 26%. Now I build AI products from scratch. The thread through all of it is simple: when things are complex, people hesitate. When things are clear, they move.
ClarityOS: Built solo, from blank page to paying customers.
I spent two years researching the problem before I built anything, drawing on my own experience and conversations with executives, hiring managers, department leads, and employees. ClarityOS is a four product AI native SaaS suite I designed and built myself. I designed it in Figma and built it in Cursor and Claude Code, with React, Supabase, and Stripe. My core belief is that AI should amplify human judgment, not replace it, and that shaped every screen. The first version was four separate tools with four logins. Watching real subscribers use it, I rebuilt it into one hub with a single login. Starting from a blank page, it grew to 380+ paying subscribers.
Visit WebsiteWhat I Bring.
Four things I do that most design leaders don't do all at once.
Building Design Organizations
I hire, develop, and promote leaders. I've built teams from 25 designers on Volcano Bay to a combined design and marketing organization with managers reporting to me.
Taking Products From Zero to Shipped
I turn fuzzy business goals into a clear plan, then carry it all the way to a working product people can use.
Design Systems That Hold Up
I build component libraries and design tokens teams actually use, so products stay consistent and ship faster.
Building AI Products Hands On
I design AI experiences people can trust, and I prototype and ship them myself with Claude, Cursor, and React.